Designing a winning brand name starts by designing the right strategy for your context. And designing the right strategy starts by generating relevant data about your company, ecosystem, product or service, risk tolerance, and other factors. These six aspects are a sampling of Lyrik's Strategy Design Framework.
Architecture
Do you have an existing naming architecture within which the new name needs to fit? If not, should you design an architecture?
Persona
How would you describe your company's persona?
What attitude, tone, and voice do you want the brand to convey?
Value Proposition
What's your product's value proposition? How does it solve your customers' main problem? What differentiates it from the competition?
Marketing Message
If the brand name could only convey one message, what would it be? Why is this the most important brand message?
Ecosystem
Who are the customers and competition for your new product? What does the market look like? Will you sell internationally?
Risk Tolerance
What is your risk tolerance for potential costs, disruption, lost market traction, and rebranding caused by a trademark conflict?
For more details, request Lyrik's Strategy Design Framework below.
